If you want your audience to take action, don’t just tell them to do it. Give them a reason to. Sharing stories of the people you work with is the best way to encourage and motivate your audience.
I’m a good listener and put people at ease. This helps me to get to the heart of people’s stories, whether it’s someone who has been helped by your organisation, a volunteer, trustee or a frontline member of staff.
Having a bank of case studies to hand that you can use in your communications will save you time too — these can be used when writing copy for your website, marketing materials and newsletters.